Building the Future: The Role of Small Businesses in Construction

Running a small business in construction demands more than just adaptability and resilience. It requires a strategic mindset to navigate the constantly evolving industry. Shifting DEI policies, changing workforce expectations, the rise of AI, and the challenges of multi-state hiring all shape how firms operate. These complexities create uncertainty but also present opportunities that can be seized with strategic planning and decision-making.

Small businesses have the agility to pivot quickly, diversify revenue streams, and establish strong workplace cultures that attract and retain top talent. At WMG, we don’t just react to industry changes; we take a proactive approach to ensure long-term success. From balancing public and private projects to integrating technology and fostering workforce development, here’s how WMG is staying ahead in an evolving landscape.

How WMG is Navigating Industry Shifts

Embracing Technology & AI to Improve Efficiency

Technology is transforming construction in unprecedented ways. WMG is leveraging digital tools and automation to enhance project management, streamline operations, and improve efficiency.

"Technology is no longer optional—it's a necessity. We leverage digital tools to drive efficiency, allowing our team to focus on high-value tasks," Lauren explains. "By integrating technology into our processes, we reduce inefficiencies, cut costs, and improve overall project execution."

WMG has adopted a range of digital tools to improve workflow efficiency. Artificial intelligence assists in proposal writing, job descriptions, and graphic creation, providing a baseline for better presentation and communication. AI has also played a key role in refining resumes to ensure clarity and readability, helping bridge the gap between highly technical professionals and clients who review proposals from a broader perspective.

Additionally, WMG has integrated P6 scheduling software to enhance project management capabilities and implemented MaintainX to streamline maintenance workflows. These tools allow for better coordination, scheduling, and oversight, ensuring projects stay on track and operational efficiency remains high. By leveraging these innovations, WMG is improving internal operations, client interactions, and project outcomes.

Emphasizing DEI & Small Business Inclusion in Government Contracts

For the first ten years, WMG primarily focused on public projects, establishing a strong presence at LAX. Through these projects, WMG gained valuable insights into the complexities of large-scale government contracting, including the role of diversity and inclusion in building strong project teams and fostering innovation.

Diversity, Equity, and Inclusion (DEI) have long been crucial in shaping a more inclusive and innovative construction industry. Government contracts, in particular, include inclusion plans designed to ensure small, minority-owned, veteran-owned, and women-owned businesses have fair opportunities to win bids and support projects. These initiatives help create a level playing field and foster a diverse, highly skilled workforce.

"A diverse team brings a variety of perspectives, experiences, and expertise, which strengthens project outcomes and overall business success," Lauren explains. "Ensuring that small businesses, particularly those owned by underrepresented groups, have access to government contracts is essential for maintaining a competitive and innovative industry."

As DEI and government contracting policies evolve, firms must stay informed and engaged. Advocating for fair inclusion policies and forming strategic partnerships with other small businesses can provide greater access to opportunities and strengthen the industry.

Strategic Growth & Financial Stability

Sustainable growth means taking calculated risks while ensuring financial stability. Managing cash flow efficiently is crucial for small businesses, particularly in an industry where project timelines and payment cycles vary significantly. We prioritize innovative expansion and scaling in alignment with demand, leveraging key partnerships, and staying financially agile to avoid the pitfalls of overextending in uncertain times.

"Growth should be intentional. We don’t chase every opportunity; we focus on the right ones that align with our strengths and long-term vision," Lauren notes. "Expanding too quickly or without a clear strategy can put any business at risk. Our approach ensures we grow sustainably while maintaining the high standards our clients expect."

WMG’s diversified portfolio has been key in maintaining cash flow stability. By balancing government contracts, which provide predictable revenue streams, with private sector projects that allow for more flexibility and growth opportunities, WMG ensures financial resilience. As part of its growth strategy, WMG has expanded into Washington, Texas, and Florida, broadening its market reach while maintaining a strong presence in Los Angeles. In an era of economic uncertainty, small businesses must be mindful of scalability. Expanding too rapidly without securing the necessary resources can lead to financial strain while failing to grow at all can result in stagnation. The key is to strike a balance—leveraging industry trends, forming strategic alliances, and making data-driven decisions that support steady, long-term expansion.

Workforce and Leadership Development

The success of any construction firm depends on its people. At WMG, investing in workforce development and strong leadership is a top priority. As industry demands evolve, small businesses must focus on attracting and retaining top talent, fostering leadership within their teams, and creating a work environment that supports growth.

"People are the foundation of our success. By investing in their growth and fostering an inclusive environment, we create a team that’s engaged and committed to our mission," Lauren shares.

WMG is committed to mentorship and professional growth, ensuring that the next generation of construction professionals gains the skills and experience necessary to advance in their careers. Additionally, as new generations enter the workforce, expectations around flexibility, communication, and workplace culture continue to evolve. Understanding these shifts is key to attracting and retaining talent. Read more about Gen Z’s perspective on the workforce here.

The Future of Construction is Adaptability

The construction industry will continue to evolve, and the firms that embrace change will define its future. Sustainably managing growth is key. "I see lots of small businesses not succeed by trying to grow too fast and not managing their cash flow," Lauren advises. "I would also encourage business owners to reflect on their core values. If you're in the service business, always put thoughts of integrity first, and let go of any motivation fueled by greed—I have found that the work finds you, not vice versa." At WMG, we see adaptability not as a challenge but as our most significant advantage. By staying ahead of industry shifts, leveraging innovation, and fostering a strong workforce, we’re building more than just successful projects—we’re building a resilient, forward-thinking company.

Technology, workforce development, and market diversification will remain at the center of WMG’s strategy. Expanding private sector opportunities, integrating new digital tools, and fostering professional growth within the company will ensure that WMG stays competitive in an evolving industry.

Strategic partnerships with other small businesses and industry leaders will also shape the company’s future. By continuing to invest in people, innovation, and financial sustainability, WMG is poised to thrive in a rapidly changing construction landscape.

As the industry moves forward, the question remains: How will small businesses continue to redefine success? The answer lies in adapting, leading, and shaping the future on our own terms.